Brand Work

At Crypto.com, I shape how the brand moves — across stadiums, screens, products, and culture. I bridge full-funnel marketing with creative excellence, directing sports partnerships, global campaigns, product launches, and social storytelling. Big visions meet precise execution.

A hybrid Marketing Manager–ECD mindset: strategy first, creativity sharp, objectives clear. Driving growth, crafting messaging, briefing teams, elevating brand and performance.

Partnerships

Leading creative across global sports and cultural partnerships — connecting the brand to moments that scale. Transforming sports users into crypto leads.

Product Marketing

Translating product strategy into clear, high-performing creative — from launches to full-funnel marketing.

Owned Media

Leading Instagram and content for owned channels with a blend of storytelling, consistency, and audience-focused strategy.